BY C STONE | STONE NEWS NETWORK ||| ENTERTAINMENT NEWS
American Eagle caught some wrath by the public, after their unveiling of Syndey Sweeney's latest eye-catching advertisement was let loose.
It featured the pretty Sweeney, laying on her side, but with the word 'genes' crossed out and replaced with a hand-written 'jeans'.
The company was hit with a 10% surge in sales shortly afterwards, but paid for it with wrathful social media consumers.
via abc.net:
Several videos show Sweeney, dressed head to toe in denim, discussing how great her genes/jeans are while playing with a puppy or starting up a Ford Mustang.
"Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour," she says in another video which has since been removed.
"My jeans are blue."
But some critics online say the ads allude to eugenics, a theory popular among white supremacists, that suggests the human race could be improved by breeding out "less desirable traits".
"After watching the full thing, I was a bit confused because I thought, 'OK it's not about selling jeans, it was about Sydney Sweeney,' and I took a step back and analysed the symbols and language used," TikTok creator and activist Jeff Kissubi said.
"She's obviously conventionally attractive but it was what they considered great genes. Pale skin, blonde hair, blue eyes."
"When eugenic theory started in America, it was saying that everything that was not centred around whiteness would make your gene pool bad."
"And it was the word play of the advertisement that subtly mirrored far-right Americana themes."
We're not a huge fan of American Eagle, we prefer Versace over brand names. We hope Sydney Sweeney recovers from this awful mess.
Soon.
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